We worked closely with MEC Global and Vanity Brothers to create Evian's Wimblewatch, a daily highlights edit which celebrated all of the spontaneous and playful reactions to the dramatic tennis at Wimbledon.
Our role in the project was to turn around a very quick production onsite. For this we spend a lot of pre-production time designing a quick and flexible temporary studio at Court No 1 which we could install and dismantle in 3 hours. We also turned around the edit in our team of 3 editors in 9 hours, ready for online release the following morning on Wimbledon's website.
We also turned around the edit in our team of 3 editors in 9 hours, ready for online release the following morning on Wimbledon's website.
The results of the campaign were incredible: A reach of over 58 million Over 4.6 million views Evian became the most talked about brand at Wimbledon 4,500 new followers for Evian More than 6,000 mentions on Twitter.
CLIENT: MEC Global / Evian/ LTA/ Wimbledon Championships
EVENT: WimbleWatch - Online daily TV show of the alternative Wimbledon day's action - 14 Episodes Produced
CREATIVE DIRECTOR: Rosanna Duncan
PRODUCER: Jonny Bullit
DIRECTOR: Ben Archard
ONLINE EDITORS: Ben Milner, Rob Currie, Nick Clark-Lowes
AUDIO DESIGN: Jonny Bullit
LOCATION: The All England Tennis Club, Wimbledon, UK